Today I'm gonna talk about Who should be your Product Owner? Alright let's do this! Before we talk about who should be your Product Owner, let's talk about some of the misconceptions we often see in the market regarding the Product Owner role. There is a common misconception in the market that the Product Owner is just another name for a business analyst who writes the user stories for the development team. A lot of companies think that the Product Owner is a tactical role and only play at the Scrum team level. So that's why a lot of companies assigns the Product Owner role to the business analysts.